It seems like the most profitable businesses get flooded with new customers non-stop, while the reality is slightly different: their current customers are sticking around, generating consistent value.
Loyal customers are worth more to your business and are worth 10 times their first purchase. Existing customers are also 50 percent more likely to try your new products, and spend 31 percent more than your new customers.
The problem: it can be tough for small businesses to provide quality service. Great service doesn’t come cheap.
A virtual phone system helps you create a customer service process that’s efficient without blowing your budget. Here’s how your cloud phone system will drive customer loyalty and help you build your business.
- No Missed Customer Calls
Your virtual phone system works from any device wherever you choose to work. If current customers are reaching voicemail, the risk of them bailing and taking their business to your competition increases dramatically. In fact, 80 percent of callers sent to voicemail never leave messages. A phone system in the cloud gives you the freedom to leave your desk and take your phone with you; answer more calls and worry less about losing your most valuable customers.
- Speedier Responses
Customers move on with a quickness if you provide shoddy service; of consumers who switched brands, 66 percent did so because of poor service. And it only takes one bad experience to drive your customers away. A virtual phone system empowers you (and your team) to manage your customers’ issues quickly and reduce churn. With features like direct dial and auto attendant, it’s easy for your customers to reach the right person to get their questions answered.
- More Personalized Service
The more you know about your customers, the better you can serve them. A virtual phone system makes it possible to track customer calls more efficiently and provide that wow-level service they crave. With Tresta, your team can collaborate on voicemails or use call recording to boost customer service levels. These features eliminate the need for a customer to repeat themselves every time they call. The more personalized your business is, the more loyal your customers will be.
- Frees Up Your Time To Focus On Customers
A complex phone system requires a lot of maintenance and can take a good chunk of your time to manage. And if your business is in more than one location, this task gets more difficult. But there is a solution.
A cloud-based phone system enables your entire team to have access to the same services regardless of location. On top of that, setup takes minutes and there’s no hardware required. This shaves time off of the entire implementation process. When your business phone isn’t a hassle, you can spend more time making sure your customers are happy and their issues are resolved.
It’s clear: customers are drawn to businesses that are attentive to their needs. A virtual phone system is just one tool that helps your business create processes that drive a better customer experience. And when you invest in your customers, you stand to see massive returns.