Tresta’s business phone system provides unlimited calling – and unlimited text messaging for business – from anywhere on any device with an easy to use app. According to research, text messages have a 98% open rate, so it’s no wonder that 1:1 text messaging for business is being incorporated into more and more communications strategies.
Business communication has shifted dramatically over the past decade, and even more so than over the past year. Between Zoom Meetings and Google Hangouts, there’s a need to optimize communication with your own personnel as well as customers, clients, and business partners. It’s important to reassure your team and your community that you’re there for them, on a one-on-one basis.
It’s no wonder that in 2020, 68% of businesses used some form of texting to communicate with their audiences (2020 State of Texting Report) – and you should too. Here are some of the most important – and impactful – ways that text messaging can enhance your communication.
Text Messaging for Business Customers & Clients
It’s no secret that consumer behaviors have shifted dramatically over the past year. Everything from where we work, to how we handle childcare, and even how we shop has been totally up in the air since early 2020. With things finally returning to “normal”, it’s a great time to reach out to customers and provide a more personalized touch. That’s where 1:1 text messaging comes in.
1. When You’re Providing Critical Updates
Your customers need to hear from you. With many states lifting mask mandates, and more and more businesses getting back to normal operations, you can’t blame your customers for not knowing your business’ specific policies. While emails from brands have an average open rate of 21.33%, text message read rates rule at 98%, so they’re practically certain to be seen. For that reason, we highly recommend incorporating text into your urgent messaging strategy.
2. To Help Grow and Maintain Existing Relationships
Earning your customers’ trust means more return businesses, and therefore lower costs to acquisition. Establishing a 1:1 relationship where your customers feel comfortable reaching out to your business via text message just deepens that trust. According to a study by Twilio, text messaging is the #1 preferred channel for customer service in the U.S. Pop a link on your contact page to send a direct text message to your business with customer service issues or general inquiries – and watch how text messaging for business allows that trust to grow.
3. When You Need a Quick Boost in Sales
Text messaging is an ideal channel to communicate these limited-time offers. Not only are they read quickly, but most mobile phones also have internet access, so you can create a quick and easy call to action, and provide your audience with a clear path to purchase. According to a Pure360 report on SMS marketing, 32% of recipients respond to SMS offers, and 10x more texted coupons are redeemed than traditional coupons. If you’re able to offer a promotion at this time, texting your audience is a great way to boost sales.
4. To Reconnect with Old Leads and Nurture New Leads
If you’re offering a service, you can reach out to some of your leads to reconnect. Text out links to blogs or white papers to re-engage your cold leads. (Remember, you’ll get better open rates by text than email.) If your business is eCommerce, look no further than your past customers. You can offer a coupon code or just send new arrivals.
Text Messaging for Business Personnel
What’s the quickest and easiest way to reach a colleague? If your team is using a messaging platform like Slack or Skype, that may be the most obvious answer, but what happens when your team is dispersed and potentially distracted by matters at home? Or if all communications come through that channel, it can also be considered a distraction and placed on mute, to aid focus on other more pressing activities. When you need to reach a co-worker, text them.
5. When Team Members are Otherwise Unavailable
Some team members may need to go on mute at certain points throughout the day, but you may still need their attention on a specific, urgent matter. Sure, you can call, but there’s a huge benefit to keeping things in writing. You could shoot off an email, but you can’t know when that will be read. With text messaging for business, you can feel confident it will be seen – and soon.
Did you know that 95% of text messages are read within 3 minutes of being sent? The average American has their smart phone within reach 24 hours a day, 7 days a week – and checks it up to 80 times daily – so if you need a quick response, this is the easiest way. Even if it’s just to say, “Hey, I sent you an email. Can you take a quick look?”
6. When You Need a Quick Answer
Face it, right now, your team is getting more messages in more channels than ever. With the growth in remote working, you can’t necessarily just pop over to your co-worker’s office for a quick question – and not every topic is worthy of an email or a phone call. With text messaging for business, you create a culture that allows for more a little more flexibility, just like a pop-in, when you just need a quick answer.
7. If You Need to Send Files from Your Phone
Sometimes, you just need to screenshot something on your phone or take a video or picture, and send it over to a colleague quickly. Think — a catastrophic typo on a social media post. Of course, you can turn Airdrop on both your phone and your computer (on Mac), shoot the file to your own computer, save it in your download files, and then paste into your messaging platform – or you can just shoot a quick text. Maybe it’s worth a follow-up call (or maybe you’re already discussing something on a call), but SMS provides a platform for quick and easy file sharing.
8. When You Just Need to Check In
Say you’re an HR professional and you’re assisting your team while they transition to remote work. Text messaging is a great way to let your team know that leadership cares how they’re doing with all of the change, and give a vital resource for team members who may otherwise feel disconnected. Even if you’re not in Human Resources – if you’re in a leadership position within your organization or not – it can mean a lot to your team if you take a few minutes out of your day to send a text to just check in.
No matter what your end goal, there are so many ways to incorporate text messaging for business conversations — both internally and with customers. And virtual phone systems like Tresta make it quick and easy to connect. Tresta offers absolutely unlimited text messaging for business, so you can text directly from your business number, no matter where you are. Get started with a 30 day free trial and see how 1:1 text messaging can deepen all of your business relationships.