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Why Startups need a Cloud Business Phone System

Does your startup have a business phone system that’s working for you?

Plenty of startups don’t, believe it or not. They start out relying entirely on messenger and email communication, using the occasional Skype call or Google Hangouts as needed for face-to-face calls. Eventually, many move to an in-office system, grounding their business and their team in the office and around their phones. 

Long-term, this isn’t sustainable and can actually hurt your business. We’ve seen examples of this during the COVID-19 crisis, when employees all over the world quickly switched to a work-from-home arrangement. That’s a lot harder to do when your entire phone system only works in-office.

For this reason, we recommend that all startups and small businesses consider cloud-based business phone systems. They facilitate remote working, are more secure, and offer a number of other strong benefits. 

In this post, let’s take a look at why startups need a cloud business phone system.

It Eliminates Hardware 

Cloud phone systems are essentially operating entirely online. Your team can use virtual business phone numbers to access the phone system even from their own personal phone if you choose. 

This means that there’s no hardware to worry about. Unlike traditional business phone systems (including VoIP systems), you don’t need expensive equipment in-office to be able to accept, make, record, and manage your calls. This frees up space in the office, and it allows your team more flexibility in where and how they work. 

There Are Major Cost Savings 

Traditional business phone systems typically cost much more than most cloud business phone options. You need to pay for hardware, installation, ongoing service, and potential repairs and maintenance. This gets expensive quickly.

Cloud-based options, on the other hand, are typically much more affordable. You don’t need to pay for any equipment or maintenance. Service fees are also typically much more cost-effective, making it easier for startups with tight budgets to afford them. 

In the case of virtual business phone numbers, you don’t even need to pay for phones for your staff to use; they can just download an app on their personal phone if needed.

You Can Take & Manage Calls from Any Location 

If businesses have learned anything from the coronavirus crisis, it’s that the ability to work from any location is an extremely valuable and previously underrated ability.

Because cloud phone systems can be accessed anywhere that you can have an internet connection, you aren’t bound to your office desk. Take and manage calls from the comfort of your home, from a doctor’s office waiting room, or even from a luxury vacation on another continent. 

Even if you aren’t planning on taking business calls while you’re hiking through the Swiss Alps, many startups do plan to scale. This may involve moving your office eventually (if not moving into one), or even opening up a second branch or office down the road. You can use a single cloud business phone system that goes with your business everywhere, even as it grows. 

And if you’re worried about the security of all this, you don’t need to be! Cloud phone systems are outstandingly secure, offering secure data storage and encryption. You can access your calls anywhere, but only you can do so. 

There’s Improved Collaboration 

Cloud business phone systems make it significantly easier for your team to collaborate, which in turn makes their teamwork more productive and efficient.

Instead of a standard desk phone, cloud business phone systems are using cell phones with capabilities like business texting and easy-to-control call recording. Your cloud business phone systems also allow you to share subscriptions, set standard voicemail messages, and more.

You can work more effectively with internal employees and external customers alike, collaborating more cohesively and getting results faster. 

It doesn’t hurt, of course, that cloud business phone systems scale well. Many startups are created with the goal of growing and scaling exceptionally quickly, so having a phone system that can keep up with you instead of holding you back while you’re building a team is essential. 

It’s More Professional Than Using Personal Numbers 

When you’re using a business phone system, you’re already at a distinct advantage. You’ve got a set, standard phone number that customers can call to reach your business. 

Once they do, they may interact with your receptionist, a third-party answering service, or even your auto attendant that’s cheerily (and automatedly) answering calls. 

You can also have extensions so that customers and your own employees can reach different departments (like “marketing” or “customer service” or specific employees (“Jane from accounting”). 

Having a single unified phone system and synced phone numbers makes your business look significantly more professional and credible than using personal phone numbers. Personal phone numbers are much harder to regulate, and using them risks you losing credibility by not looking established. When you’ve worked so hard to build your business, this is the last thing that you’ll want.  


Cloud business phone systems offer advanced functionality (including call recording, auto attendants, personalized greetings, and easy navigation) while also being exceptionally convenient, cost-effective, and secure.

For startups, though, it’s perhaps most important to note that these systems scale exceptionally well alongside your business, even if you have to work entirely from home or you grow into a newer, bigger office. This system can grow with you, helping your business instead of hindering it as you move forward. 

Interested in learning more about how cloud business phone systems like Tresta can help you grow your business, improve internal communication, and best serve your customers? See more here!