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Our Favorite Podcasts: April 2020

It’s finally Friday. If you’re anything like us, the days are probably starting to bleed together in isolation. While some businesses have already successfully shifted to remote/work-from-home, others are still dealing with what all that entails. So many workers over the past weeks have been laid off or furloughed, but even if you’re out of work right now, that’s no reason to stagnate. Here are some of our favorite podcasts to get you through the weekend, which can help you continue to learn and develop your business acumen.

Straight Shot

Straight Shot is all about marketing and its place in the world of business. Its hosts, B. Zachary Bennett and Jennifer Bennett, the principal and Art Director (respectively) of Reformation Productions in Atlanta, provide valuable insights about the role that marketing plays in every day life. In their recent episode, “Building Your Foundation – Small Business Start Up Series, Part 1”, they go into foundation building when starting your own business.

We’ve all been hearing about the impending recession, and with unemployment claims spiking to unprecedented levels, it isn’t hard to revisit the PTSD many encountered after the 2008 recession. But, as workers were laid off in 2008, many started gig-work, freelancing or even began building up small businesses that were stronger and more recession-proof than ever. Listen to this episode if you’re considering a similar approach in the days to come. Check it out on Apple Podcasts, Spotify, or wherever you get your podcasts.

Transform Your Workplace

Transform Your Workplace is all about building great businesses. The podcast features industry experts, thought leaders, top level Human Resources experts and entrepreneurs, discussing the tips and tactics you should take as you grow your company and culture. Each week, they cover new topics, from HR to communication and culture. During their March 24th episode, “Rethinking work with Eric Termuende”, they discuss ways to build better teams, establish trust, and create a work environment where people thrive together. Termuende is the author of Rethink Work: Finding and Keeping the Right Talent. Listen in on Apple Podcasts, Spotify, or wherever you get your podcasts.

Today in Digital Marketing

For many, the Coronavirus pandemic means shifting gears in the face of an ever-evolving marketing environment. Today in Digital Marketing is a great, 5- to 10-minute fix on what’s new and what you need to know to navigate the world of digital marketing. We listen to host Tod Maffin‘s rundown of what’s going on in digital marketing and social media every weekday, just to make sure we’re on top of the trends. Here’s a recent one you might have missed, but definitely want to hear: “The Link Building Strategy You Need to Stop Doing”. Tod reviews a top Google engineer’s take on Web 2.0 linkbuilding, gives his hot take on WhatsApp’s drive to stop the spread of misinformation, and dives into a couple of recent observations on Facebook advertising you should be aware of. Check it out on Apple Podcasts, Spotify, or wherever you get your podcasts.