Customers like businesses who are transparent and proactive in their communication, as opposed to those who make it difficult for customers to get information that they want or need. While this is a great standard, it can undeniably present a challenge to small businesses with limited resources. The solution? Automate customer communication, wherever possible. Human […]

Did you know that if you switch to a new phone provider, you can still carry over your old number with you? There have actually been laws in place to protect your right to do exactly this since 2004. Many of us have likely experienced the temptation to at least consider switching over to a […]

That’s it – after about 1,000 months, 2020 is finally in the books – and we couldn’t be more relieved. Now that it’s a brand new year, and it’s starting to look like there’s a light at the end of the Pandemic tunnel, it’s time to refocus – and while we’re still all about building […]

Unless large percentages of your team were already working completely remotely before the pandemic struck, there’s a solid chance that your business operates a little differently in 2019 than it has for the majority of 2020.  While many were left scrambling in 2020, and nobody is looking forward to starting the new year having to […]

Communication trends have been evolving rapidly in the business world ever since technology started developing at a quick pace.  Few things, however, have shifted trends in communication as swiftly and significantly as the COVID-19 pandemic, which essentially forced approximately 51% of Americans to work from home (some for the first time ever).  Nothing changes communication […]

The far-reaching potential of the internet has made it more difficult than ever for your business to stand out from the competition. Companies from the opposite side of the globe can now accurately advertise to your audience with laser-focused targeting, giving you thousands of businesses to compete with. As if it wasn’t difficult enough when […]

Over the past ten years, there’s been a distinct shift in how the business world works. While it seemed radical early on, some brands started to incorporate remote working into their operations process. At first, many allowed the option on for special occasions, like when employees would otherwise have to call out because a child […]

The days of pining for a corner office are dwindling at a rapid pace all thanks to advances in cloud communications, the increase in remote working, and business mobility. Sure – it’s beneficial to have a working area that inspires you to do your best work, but that doesn’t mean it has to be in […]

While COVID-19 may have thrown a wrench into small businesses ’ plans this year, the good news is there are plenty of strategies that you can still use to grow your small business in 2021. These include strategies that will work around the restrictions the pandemic has placed on businesses of all shapes and sizes […]

Working with your business should be a pleasant, positive experience for your customers. Even if your product is superior in the industry, if customers are always walking away from purchasing or your customer service department feeling like you gave them a migraine, it won’t bode well for you in the long-run. There are a number […]

Intangible assets such as your ideas, inventions, and even creative assets provide substantial value to your brand and the goods or services your business delivers. Your business is different than the rest, and your value proposition is absolutely worth protecting. That’s why businesses of all sizes should consider implementing an intellectual property (IP) strategy – […]

The business world looks a good bit different now than they did a year ago. More teams have shifted to predominantly or exclusively remote work, and there’s currently no end in sight.  As a result, office-centric businesses that have previously relied on in-person files and hardware within the building to keep the company running have […]

We hear the terms “customer experience” and “CX” everywhere, but what do they really mean? John Foley from Oracle defines customer experience as “the idea that businesses can use everything they know about a customer to personalize and maximize the transaction at every touchpoint and across business channels – in the store, on the phone, […]

There’s a lot to set up when you’re launching your business. You need to set up a website, find an office space, acquire business licenses and necessary permits, and more. You’ll also want to set up a business phone number. Fortunately, while everything else on that list takes a little bit of time and research, […]

Congratulations, you have an online business, and you’ve got some momentum going. You’ve got a decent list of clients, steady sales are coming in, and your team is growing. You don’t want to just settle there. Very few business owners find success and think “Okay, that’s it, we’ve peaked and I’m good with that.” They […]

A salesperson’s interaction with a potential client is often the only human contact a customer has with your business — and today especially, a majority of those interactions are happening over the phone.  Your sales team is a key component in managing customer expectations and perceptions. Equipping them with the means to communicate and adapt […]