All posts by Stephanie Jones

What Is A Virtual Phone Number?

January 4, 2019

Mobile technology has changed everything. More and more small business owners are leveraging the power of smartphones to run their businesses. But what about making and receiving actual phone calls?

Traditional business telephone systems are expensive and stationary, and your personal number is, well, personal. Virtual phone numbers offer a unique solution to this problem, offering the flexibility of mobile technology, while keeping business and personal numbers separate.

A virtual phone number is a number not physically tied to a dedicated phone line. It’s a cloud-based phone number that allows you to choose which device a call should route to. When someone calls your virtual number, you can take the call on any device, no matter where you are.


We’ve released some cool new stuff!

December 12, 2018

Some of the updates are major changes to existing features, others are minor quality-of-life upgrades, but all put together, they add up in a big way. All said, this is the best Tresta has ever been, and after months of hard work, we’re very excited to share it with you!


Auto-Attendants: Everything You Need to Know

September 19, 2018

“Auto-attendant” is a term you’ll often hear associated with phone systems. They’re a tremendously useful tool that can be customized to help businesses of all shapes and sizes. We’ve written this to explain the function of an auto-attendant, how it can help your business communicate, and how to configure a Tresta auto-attendant in just a few steps.  

What is an auto attendant?

In the simplest terms, it’s exactly as the name implies: an automated attendant for your phone. You’ve probably dealt with one in the past: Have you ever called your pharmacy and heard “Thank you for calling. To ask about a prescription, press 1. To speak to an associate, press 2”? That was an auto-attendant. It answers calls, plays a pre-recorded greeting, and gives the caller options to route their call. The caller presses the corresponding number on their dialpad and their call is routed—that’s it.


Customer Communication: Knowing When to Call Instead of Hitting “Reply”

March 20, 2018

There’s no denying it: hitting “reply” on an email instead of picking up the phone  is more often than not the route you want to take, especially on, say, a Monday morning. It’s fast, it’s easy, and quite frankly, dealing with every single issue that came across your desk with a phone call would get annoying very quickly. There are a lot of situations, however, where the personalized and conversational nature of a phone call is the better way to get your point across. Identifying when and how to best communicate over the phone is the key to optimized communication.


4 Sure Fire Ways a Virtual Phone System Drives Loyal Customers

March 27, 2017

woman on cell phone in a cafe virtual phone system for business

It seems like the most profitable businesses get flooded with new customers non-stop, while the reality is slightly different: their current customers are sticking around, generating consistent value. 

Loyal customers are worth more to your business and are worth 10 times their first purchase. Existing customers are also 50 percent more likely to try your new products, and spend 31 percent more than your new customers.

The problem: it can be tough for small businesses to provide quality service. Great service doesn’t come cheap.

A virtual phone system helps you create a customer service process that’s efficient without blowing your budget. Here’s how your cloud phone system will drive customer loyalty and help you build your business.


10 Simple Ways to Make Your Customers Insanely Happy During the Holidays

December 8, 2016

10 ways to make your customers insanely happy during the holidays


The holidays are such a stressful time – we’re all feeling the strain.

Between the pull of work and obligations with friends and family, the last few months of the year get filled up fast. The to-do lists become a mile long and everyone starts mentioning how they could really use a clone.

Businesses feel the same strain and stresses during the holidays. Except, on top of their personal and work obligations, they also have to make their customers happy. Quite the undertaking.

The good news is that great customer service isn’t about grand gestures or giant budgets, but rather using the Golden Rule – treat others as you want to be treated – as your guide.

Here’s a list of ten ways to make your customers so insanely happy that they’ll stick around in the new year.


7 Crazy Important Things to Avoid When Choosing a Cloud Phone System

November 22, 2016

7 Crazy Important Things to Avoid When Choosing a Cloud Phone System

The future has arrived and it’s landed on the doorstep of your business – you’re considering trading your old phone system for a cloud phone system. But where the heck do you start?

There are a slough of cloud phone options available to businesses with a range of prices and features. It’s enough to make your head explode. I’m here to simplify it for you.

Whether you have a certain provider in mind or you haven’t even started your search, check out this list of things you want to avoid when choosing a cloud phone system for your business.


AT&T-Time Warner Merger: Just Another Part of Telecom History

October 28, 2016

AT&T Time Warner merger 2016 history of the telephone


It’s been all over the news: two giant corporations – AT&T and Time Warner – merged to create one of the biggest deals in telecom history. Mergers of this size are complex and fraught with lingo, so I’m going to give you the details in layman’s terms. It’s the least I can do.

Keep reading to…

    • Obtain clarity on the AT&T-Time Warner Merger;
    • Learn about the history of the telecom industry;
    • Find out how cloud phones are the future of business.

10 Unexpected Ways to Use Call Recording for Business

October 14, 2016


Call recording is not a new technology; businesses have been using it for years for training purposes and to ensure call quality. But a phone call recording system isn’t just useful for medium sized and large companies.

Read on to learn about:

  • How call recording can benefit businesses;
  • Ten unexpected ways you can use call recording for business;
  • Why call recording is a business necessity.